Want to become everyone’s favourite electrical wholesaler this winter? Keep your customers happy, whilst their minds are on Christmas shopping and family activities, by trying out a few of our tips to boost your business.
Hold a breakfast morning.
No, we’re not suggesting you host a fancy brunch banquet, but you could offer your customers a bacon sandwich, a cup of tea and maybe a product demo on a Friday morning. If nothing else, it’ll make a cold day at work less miserable for your regulars, and it could pinch a few sales from competitors.
Set up a customer of the month.
It’s nice to be noticed, so why not start an initiative to recognise your most loyal customers? You could offer a discount voucher as a prize or, if you’re feeling generous, a gift card to use in store.
Get on social media.
That’s if you haven’t already. It’s a great way to stay connected with customers, publicise special offers, post holiday opening hours and listen to customer feedback.
Offer easy, friendly advice.
It’s obvious but it’s sometimes worth a reminder, especially to new staff, that being polite and helpful results in returning customers.
Finally, take the winter as an opportunity to shake up your product promotions.
Instead of sticking with the same old market leaders, promote new products you think are worth the attention.
If you’re a wholesaler looking to expand your product selection, maybe it’s time to partner with Zano Controls. All you need to do is fill out a simple application form, or you can give our team a call on 0345 519 5858 for more details.